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Media Spotlight
Our 2005 Celebrity Calendar was a
role-modeling campaign that received
significant media exposure. We thank
all of our celebrity honorees for
participating and we commend them
on their outstanding committment to
charity.
Examples of coverage:
Our 2005 Celebrity Calendar was a
role-modeling campaign that received
significant media exposure. We thank
all of our celebrity honorees for
participating and we commend them
on their outstanding committment to
charity.
Examples of coverage:
- Fortune, full page color ad
(est. readers 918,000) - Sports Illustrated year-end
double issue, December 27,
2004; full page color ad and
featured in a column in a
second issue (est. readers 12
millions). - Life Magazine, December
24, 2004; full page color ad
(est. readers 52 million) - Time Magazine Man of the
Year Issue, December 27,
2004; full page color ad (est.
readers 4 million) - Entertainment Weekly, New
Year's Double Issue; full page
color ad (est. readers 46
million) - Entertainment Tonight,
December 20th, 2005; featured
as a celebrity-oriented gift (#1
Syndicated Newshow) - ETonline.com, featured as
celebrity-oriented Christmas
gift, week of December 20th) - Boston Globe, "Choose a
Calendar that Sets a Tone for
the Year to Come" by Carol
Stocker, Boston Globe,
December 16, 2004, (est.
circulation 480,000) - Hollywood Reporter,
"Pinups", July 13, 2004 - Honololu Advertiser,
"Celebrity Pinups Benefit Stars'
Favorite Charities", Honolulu
Advertiser, December 10, 2004 - Sports Business Journal
- Inspire Magazine
- Charity Channel, "12
Reasons to Give Calendar
Honors Philanthropic
Celebrities", November 2004
Media
The Giving Back Fund has been featured and interviewed by a vast
array of news, sports, entertainment, and philanthropy media.
The articles below represent a sampling:
Giving Back, an Alternative to Athlete Foundations, Melissa
Segura, Sports Illustrated, February 8, 2007
Charitable Disorganization - Miami Herald, February 3, 2007
Star Power, Christopher Hennessy, Emerson College's Expression
Winter Issue 2006
Charity and the Benefits of Celebrity Involvement, NPR,
January 2005
Central High Grad Coaxes Celebs into Calendar, Manchester
Union Leader, Feb 2005, John Clayton
A Mighty Reach for the Stars, by Bruce Shutan, Daily Variety,
November 10, 2003.
No Such Thing as a Free Throw, by Mike Seely, Phoenix New
Times, April 30, 2003.
"Celebrity Supporters Can Bring Visibility to Charities -- but
Careful Screening Is Crucial," by Jeffrey Klineman, Chronicle of
Philanthropy, March 13, 2003
“Swapping Players Can Hurt Community,” by Lisa Renze-
Rhodes, The Indianapolis Star, February 24, 2002.
Charity Drive, by Joanna Weiss, Boston Globe, January 2002
Fame and Fortune, by Todd Shapera, Foundation News &
Commentary, November/December 2000.
Savior to the Stars, by William P. Barrett, Forbes Magazine,
September 18, 2000.
“Foundation Helps Celebrities Give Back to Community,” by
Daniel Pearson, PNN Online, August 2, 2000.
“Boston Group Teaches Athletes All About ‘Giving Back’,” by
Roberta Holland and Melody Panaroni, Street & Smith’s Sports
Business Journal, January 4-10, 1999.
“Giving Back, Giving Smart: Avoiding the Pitfalls Involved in
Charities,” by Ellen Zavian, Street & Smith’s Sports Business Journal,
May 31-June 6, 1999.
The Giving Back Fund has been featured and interviewed by a vast
array of news, sports, entertainment, and philanthropy media.
The articles below represent a sampling:
Giving Back, an Alternative to Athlete Foundations, Melissa
Segura, Sports Illustrated, February 8, 2007
Charitable Disorganization - Miami Herald, February 3, 2007
Star Power, Christopher Hennessy, Emerson College's Expression
Winter Issue 2006
Charity and the Benefits of Celebrity Involvement, NPR,
January 2005
Central High Grad Coaxes Celebs into Calendar, Manchester
Union Leader, Feb 2005, John Clayton
A Mighty Reach for the Stars, by Bruce Shutan, Daily Variety,
November 10, 2003.
No Such Thing as a Free Throw, by Mike Seely, Phoenix New
Times, April 30, 2003.
"Celebrity Supporters Can Bring Visibility to Charities -- but
Careful Screening Is Crucial," by Jeffrey Klineman, Chronicle of
Philanthropy, March 13, 2003
“Swapping Players Can Hurt Community,” by Lisa Renze-
Rhodes, The Indianapolis Star, February 24, 2002.
Charity Drive, by Joanna Weiss, Boston Globe, January 2002
Fame and Fortune, by Todd Shapera, Foundation News &
Commentary, November/December 2000.
Savior to the Stars, by William P. Barrett, Forbes Magazine,
September 18, 2000.
“Foundation Helps Celebrities Give Back to Community,” by
Daniel Pearson, PNN Online, August 2, 2000.
“Boston Group Teaches Athletes All About ‘Giving Back’,” by
Roberta Holland and Melody Panaroni, Street & Smith’s Sports
Business Journal, January 4-10, 1999.
“Giving Back, Giving Smart: Avoiding the Pitfalls Involved in
Charities,” by Ellen Zavian, Street & Smith’s Sports Business Journal,
May 31-June 6, 1999.
- Recent Press Releases
- Pittsburgh Steelers’ Super Bowl
Champion Quarterback Ben
Roethlisberger Announces First
Grant from New Foundation
Articles
Centralized Sports Charity
Could Do so Much More
Marc Pollick, Sports Business
Journal, December, 2007
How Owners and Coaches
Can Set the Tone for
Charitable Giving
Marc Pollick, Sports Business
Journal, July 2007
Dual Paths to Success,
Marc Pollick, Sports Business
Journal, March, 2007
Charities Offer Many
Opportunities to Give
Back, Marc Pollick, Sports
Business Journal, October
2006
Preparation can Ensure
Event Lives up to its All-
star Billing, Stephanie
Sandler and Marc Pollick,
Sports Business Journal, July
2006
No Good Deed Goes
Unpunished, Marc Pollick,
Sports Business Journal, April
2006
Stern, NBA make doing
well by doing good
contagious, Marc Pollick,
Sports Business Journal,
March 2006
The Bottom Line, Privilege
Magazine, April 2005, Marc
Pollick
Jalen Rose: Assists On
Court and Off, Privilege
Magazine, December 2004,
Marc Pollick
Giving Back, An
Experiment in Celebrity
Philanthropy, Privilege
Magazine, October 2004,
Marc Pollick
Feeling Lucky? Share
Your Good Fortune,” Street
& Smith’s Sports Business
Journal, January 19-25, 2004,
Marc Pollick
Taking The Mission
Seriously, Replay Magazine
NBRPA, Winter 2003, Marc
Pollick
Centralized Sports Charity
Could Do so Much More
Marc Pollick, Sports Business
Journal, December, 2007
How Owners and Coaches
Can Set the Tone for
Charitable Giving
Marc Pollick, Sports Business
Journal, July 2007
Dual Paths to Success,
Marc Pollick, Sports Business
Journal, March, 2007
Charities Offer Many
Opportunities to Give
Back, Marc Pollick, Sports
Business Journal, October
2006
Preparation can Ensure
Event Lives up to its All-
star Billing, Stephanie
Sandler and Marc Pollick,
Sports Business Journal, July
2006
No Good Deed Goes
Unpunished, Marc Pollick,
Sports Business Journal, April
2006
Stern, NBA make doing
well by doing good
contagious, Marc Pollick,
Sports Business Journal,
March 2006
The Bottom Line, Privilege
Magazine, April 2005, Marc
Pollick
Jalen Rose: Assists On
Court and Off, Privilege
Magazine, December 2004,
Marc Pollick
Giving Back, An
Experiment in Celebrity
Philanthropy, Privilege
Magazine, October 2004,
Marc Pollick
Feeling Lucky? Share
Your Good Fortune,” Street
& Smith’s Sports Business
Journal, January 19-25, 2004,
Marc Pollick
Taking The Mission
Seriously, Replay Magazine
NBRPA, Winter 2003, Marc
Pollick
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