Second Annual Best Practices Fundraising Summit
A Two-Day Intensive Fundraising Summit for Sports and Entertainment Philanthropy Professional on April 21st and April 22st
at the Omni Hotel in San Diego, California
Where: Omni Hotel and Resort in the San Diego Gas lamp Quarter
Special Nightly Rate: $149 (available three nights prior and three nights after the conference)
We are only able to offer you these greatly discounted rates due to the generosity of the Omni Hotel and Resort. We have reserved a limited number of rooms on a first-come first-serve basis. To ensure your spot make your reservations now by calling the Omni Hotel at 619.231.6664
Attendees will include Executive Directors, Development Directors, and others currently working within celebrity-associated philanthropy. Family members and friends who are involved in the athlete's or entertainer's philanthropy would also benefit from attending.
A limited number of spaces are available so that we can provide an intimate environment to learn and ask questions.
Don't hesitate to call with any questions: 310.649.5222.
Please note that these speakers are confirmed. We are still finalizing the times of the sessions.
Day 1
8:30 Registration & Breakfast
Welcome
Trends and Innovations in Cause-Branding
- Carole Cone, Founder and Chairman, Cone Inc.
Carol Cone is nationally recognized for her work in the Cause Branding® and strategic philanthropy arenas. As the Chairman of Cone, Inc., she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues for more than 25 years. Today, Cone, Inc. is acknowledged as the nation’s leading Cause Branding consultancy. READ MORE>
Break
Negotiating Sponsorship and Endorsement Agreements
Lunch
No Holds Barred: What Your Marketing Materials Communicate to Potential Donors
- Claudia Caplan, Former Chief Marketing Officer, Mendelzohn Zien Advertising
Claudia Caplan has received virtually every creative award the advertising industry has to offer from Clios to Cannes Lions to the Radio Mercury Award and One Show Pencil.
Break
Breakthrough Technology for Fundraising
- Stacie Mann, Vice President of Partnerships, Network for Good
- Jim Manis, Co-Founder and Chairman, Mobile Giving Foundation
- Ken Brenner, Co-Founder, Legacy Direct
- TBD
3:30 San Diego Padres Game (Special thanks to Board Member Dan Migala)
8: 00 Evening Reception
Day 2
Breakfast
Building Celebrity Branded Relationships Around a Cause
- Kurt Aschermann, President, Charity Partners Foundation
In 2006 Aschermann packaged and helped produce Denzel Washington’s first book A Hand to Guide Me, which has raised close to $1 million for Boys & Girls Clubs of America. Kurt Aschermann has more than 35 years experience as a marketing and resource development professional.
Break
How to Become a Hall of Fame Fundraiser
- Dan Migala, Vice President, Partnership Solutions, San Diego Padres
As a practitioner and consultant, Migala has worked for or advised virtually every level of sports franchises. he has served as an advisor to teams in Major League Baseball, National Hockey League, National Football League, National Basketball Association, NCAA, Arena Football League, the Ladies Professional Golf Association, Churchill Downs and numerous minor league teams on issues related to technology and sports marketing.
Been There Done That! Invaluable Lessons from Industry
Veterans
- Kim Novick, Development Director, Tony Hawk Foundation
- Jaison Morgan, Founder Common Pool
- TBD
- TBD
Lunch
Strategic Event Planning and Sponsorship
- Brian Gordon, Co-Founder, MMG
Since its formation in 2004 MMG has created or executed event marketing programs for over 200 corporations across virtually all major categories. Sample clients include: Aston Martin, DirecTV, ESPN, Fontainebleau Miami Beach, Moet Hennessey, The Giving Back Fund, Secret, Verizon and Victoria’s Secret.
- Noah McMahon, Co-Founder, Anonymous
Noah McMahon is the CEO of Anonymous LLC, a strategic marketing consulting firm
in Irvine, California. Past clients have included The White House, Tony Hawk Foundation, Freedom, Carson Palmer Foundation, Kelly Slater Foundation, abd The Beach Boys.
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Please note, to ensure the comfort of all our guests, attendees must confirm pre-existing athlete and celebrity associations before attending. We reserve the right to refuse admission to the Summit.

