Second Annual Best Practices Fundraising Summit
Best Practices, Better Summit

Despite the rain pouring down in “sunny” San Diego, The Giving Back Fund’s Second Annual Best Practices in Sports and Entertainment Philanthropy Summit was a resounding success! Leaders from sports and celebrity-associated philanthropic organizations traveled from as far as New Hampshire and Spokane, Washington to learn valuable information on the unique opportunities and challenges faced by celebrity and athlete charity endeavors.
Experts provided unique insight on topics ranging from negotiating cause-marketing and sponsorship, to planning special events and online auctions, to developing a social networking strategy. Cutting-edge fundraising tools that have yet to be released to the general public were also presented. Speakers included Dan Migala, Vice President of Partnership Solutions at the San Diego Padres; Jeffrey Moorad, Vice Chairman and CEO of the San Diego Padres; Jaison Morgan, White House consultant and Founder of the Common Pool; Kurt Aschermann, President of Charity Partners Foundation; and Kim Novick, Development Director of the Tony Hawk Foundation. The intimate setting allowed attendees to make new contacts in the industry and ask questions specific to their organizations and circumstances. Check out the photos from the Summit here.
A special thank you goes out to the San Diego Padres, who hosted the group in a special VIP box at the SD Padres-SF Giants game. Jeffrey Moorad joked that we were his “good luck tokens,” as we were there to witness the Padres beat the Giants 5-2.
We hope to see you at next year’s event in March of 2011. We already have some fabulous ideas for panels and speakers and - as always - tips and tricks to make your celebrity or athletes’ charity efforts more successful than ever before!
Below is the schedule of the 2010 Summit. Stay tuned for 2011!
Wednesday, April 21st |
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8:30 am – 9:00 am |
Registration & Breakfast Buffet |
9:00 am – 9:10 am |
Welcome Marc Pollick, President and Founder, The Giving Back Fund |
9:10 am – 10:10 am |
Hall of Fame Fundraising Migala has worked for or advised virtually every level of sports franchises, including organizations in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA and numerous minor league teams on issues related to sponsorship, technology and sports marketing. Sometimes known as the “7:11 guy.” Migala advised the Chicago White Sox to change their game times to 7:11 p.m. to appeal to 7-Eleven, a potential sponsor. The idea was sold instantly, achieving many accolades including earning Migala membership in the National Baseball Hall of Fame and a lifetime pass to Cooperstown. |
10:10 am – 10:30 am |
Morning Break |
10:30 am – 12:00 am |
Developing an Online Fundraising Strategy |
12:00 am - 1:15 pm |
Innovation in Philanthropy Jaison Morgan, Founder, The Common Pool He has recently returned from the United Arab Emirates, where he was responsible for designing and launching the Sheikh Zayed Future Energy Prize in Abu Dhabi. In 2008, he secured over $4.5 million of new prize development funding to design competitions across five discreet verticals from education reform to global development. |
1:15 pm – 2:15 pm |
Alternative Models to Making a Difference: Social Entrepreneurship |
2:15 pm – 3:20 pm |
Negotiating Contracts: Sponsorship, Cause-Marketing, and Talent: Valuable information you need to know to stay within the law and maximize your deals! |
3:30 pm |
San Diego Padres-San Francisco Giants Game Petco Park is connected to the conference hotel. |
7:00 pm |
Cocktail Reception Following the Game Sponsored By Omni Hotel |
Thursday, April 22nd |
|
8:00 am – 8:30 am |
Continental Breakfast |
8:30 am – 9:30 am |
Building Celebrity Branded Relationships Around a Cause |
9:30 am – 10:30 am |
Leveraging New Media to Build a Committed Base of Supporters |
10:30 am – 10:45 am |
Morning Networking Break |
10:45 am – 12:15 am |
Invaluable Lessons from Industry Veterans: Been There Done That! |
12:15 am – 1: 45 pm |
Keynote: Lessons in Life, Philanthropy, and Sports |
1:45 pm – 2:45 pm |
TBA |
2:45 pm – 3:00 pm |
Closing Remarks |
|
Stephanie Sandler, Sr. Vice President, The Giving Back Fund |

