Second Annual Best Practices Fundraising Summit
A Two-Day Intensive Fundraising Summit for Sports and Entertainment Philanthropy Professional on April 21st and April 22st
at the Omni Hotel in San Diego, California
Where: Omni Hotel and Resort in the San Diego Gas lamp Quarter
Special Nightly Rate: $149 (available three nights prior and three nights after the conference)
We are only able to offer you these greatly discounted rates due to the generosity of the Omni Hotel and Resort. We have reserved a limited number of rooms on a first-come first-serve basis. To ensure your spot make your reservations now by calling the Omni Hotel at 619.231.6664
Attendees will include Executive Directors, Development Directors, and others currently working within celebrity-associated philanthropy. Family members and friends who are involved in the athlete's or entertainer's philanthropy would also benefit from attending.
A limited number of spaces are available so that we can provide an intimate environment to learn and ask questions.
Don't hesitate to call with any questions: 310.649.5222.
Please note that these speakers are confirmed. We are still finalizing the times of the sessions.
Day 1
8:30 Registration & Breakfast
Trends and Innovations in Cause-Branding
- Carole Cone, Founder and Chairman, Cone Inc.
Carol Cone is nationally recognized for her work in the Cause Branding® and strategic philanthropy arenas. As the Chairman of Cone, Inc., she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues for more than 25 years. Today, Cone, Inc. is acknowledged as the nation’s leading Cause Branding consultancy. READ MORE>
Negotiating Sponsorship and Endorsement Agreements
Speakers: TBD/Finalizing
No Holds Barred: What Your Marketing Materials Communicate to Potential Donors
- Claudia Caplan, Former Chief Marketing Officer, Mendelzohn Zien Advertising
Claudia Caplan has received virtually every creative award the advertising industry has to offer from Clios to Cannes Lions to the Radio Mercury Award and One Show Pencil.
Breakthrough Technology for Fundraising
- Stacie Mann, Vice President of Partnerships, Network for Good
Stacie Mann develops and executes Network for Good's marketing plans, including website content, consumer outreach, and corporate partnerships. In addition, Stacie Mann is responsible for the website Six Degrees, the site launched in January of 2007 with Kevin Bacon that brings a social conscience to social networking.
- Ken Brenner, Co-Founder, Legacy Direct
- TBD
3:30 San Diego Padres Game (Special thanks to Board Member Dan Migala)
8:00 EVENING RECEPTION
Day 2
Building Celebrity Branded Relationships Around a Cause
- Kurt Aschermann, President, Charity Partners Foundation
In 2006 Aschermann packaged and helped produce Denzel Washington’s first book A Hand to Guide Me, which has raised close to $1 million for Boys & Girls Clubs of America. Kurt Aschermann has more than 35 years experience as a marketing and resource development professional.
How to Become a Hall of Fame Fundraiser
- Dan Migala, Vice President, Partnership Solutions, San Diego Padres
As a practitioner and consultant, Migala has worked for or advised virtually every level of sports franchises. he has served as an advisor to teams in Major League Baseball, National Hockey League, National Football League, National Basketball Association, NCAA, Arena Football League, the Ladies Professional Golf Association, Churchill Downs and numerous minor league teams on issues related to technology and sports marketing.
Been There Done That! Invaluable Lessons from Industry
Veterans
- Kim Novick, Development Director, Tony Hawk Foundation
Over the past seven years Kim has put the Tony Hawk Foundation on the charitable map, raising funds through corporate sponsorship, private donations, special events and foundation grants.
- Jaison Morgan, Founder Common Pool
Jaison G. Morgan is the Founder of The Common Pool. While Senior Director of Prize Development at the X PRIZE Foundation, he built a pipeline of over $300 million in philanthropic competitions. He has built partnerships to explore incentive driven models with such interests as the Gates Foundation, Livestrong, Google, Robert Wood Johnson Foundation, WellPoint, and Gordon & Betty Moore Foundation.
- Sharon Gelman, Executive Director, Artists for a New South Africa,
Artists for a New South Africa was founded in 1989 by Alfre Woodard, Danny Glover, Mary Steenburgen, and other members of the creative community. ANSA works in the US and South Africa to combat HIV/AIDS. Supporters include Samuel L. Jackson, Carlos Santana. ANSA has raised and granted more than $9 million.
Strategic Event Planning and Sponsorship
- Brian Gordon, Co-Founder, MMG
Since its formation in 2004 MMG has created or executed event marketing programs for over 200 corporations across virtually all major categories. Sample clients include: Aston Martin, DirecTV, ESPN, Fontainebleau Miami Beach, Moet Hennessey, The Giving Back Fund, Secret, Verizon and Victoria’s Secret.
- Noah McMahon, Co-Founder, Anonymous
Noah McMahon is the CEO of Anonymous LLC, a strategic marketing consulting firm
in Irvine, California. Past clients have included The White House, Tony Hawk Foundation, Freedom, Carson Palmer Foundation, Kelly Slater Foundation, abd The Beach Boys.
***
Please note, to ensure the comfort of all our guests, attendees must confirm pre-existing athlete and celebrity associations before attending. We reserve the right to refuse admission to the Summit.

